Zoo advertising is going to the dogs

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

These ads for the Calgary Zoo continue the humiliation of dogs for the purposes of advertising, and do one hell of a job at it. The ad here is priceless. “You can’t put a bra on a dog’s back and call it a camel” sounds like a Lewis Grizzard book. However, it simply isn’t as endearing as this San Diego Zoo ad. Nice to know we’re better at something than Canada these days.

—Posted by David Kiefaber

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in