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Zits Explode in Probably the Most Disgusting Ad Ever Face-wash spot full of nasty home footage

OK, this is revolting—a new Australian commercial from Oxy face wash composed almost entirely of home-movie clips of people bursting their zits. The suspense builds with people pushing and prodding their faces, to no effect, for the first half of the ad. Then, our long-suffering anti-heroes experience exultant—and in many cases really quite horrifying—release in the latter half of the ad, as bystanders moan in horror. Seriously, if you're squeamish about pus, do not watch. Agency: Naked Communications in Melbourne. A rep there tells AdFreak: "Amazingly we are rather proud of it." Via Adverblog.

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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