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The Zimbabwean, a newspaper written by Zimbabwean journalists in exile, is running an ad campaign in South Africa courtesy of TBWA Hunt Lascaris that uses the most pointed substrate in history: thousands of worthless Zimbabwean bank notes. With inflation so out of control that a trillion-dollar banknote can't even buy a loaf of bread, TBWA came up with the genius idea of plastering them across billboards and posters, offering free tear-away trillions with information on The Zimbabwean.
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