Zig has prostitutes prostituting themselves

CFRB_Prostitution1 copy

Toronto talk-radio station CFRB and ad shop Zig, no stangers to controversial street campaigns, last week paid local prostitutes to hold signs reading "Should prostitution be legal?" to promote CFRB shows' dedication to hot-button issues. If nothing else, it made the prostitutes easier to identify—as if anyone had a problem spotting them before. Next, CFRB and Zig will distribute bottles of hand sanitizer and post provocative signs in abandoned stores and on public cigarette disposals. Alas, none of that is related to prostitution. It's meant to tout CFRB's coverage of topics like whether flu shots are really necessary, what to do about the death of mom-and-pop stores and whether smokers should be denied healthcare. Photo by Marc Polidoro.

—Posted by David Gianatasio

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS