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Zeta Interactive used its Zeta Buzz technology, which scans over 100 million blogs and online communities, to determine the winners and losers of this year’s Super Bowl ads. Each ad was assigned a Zeta Buzz rating, which is applied by using a formula that factors in two important variables – (1) the overall volume of blog, message board and online media posts that ad received, and (2) the tone of those posts (positive vs. negative) that the ad received.
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