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Whom would you choose to be the voice of water? Pur Water Filtration Systems has gone with Zach Braff. In a trippy new campaign from TBWA\Chiat\Day, the scruffy actor says things like, "I’m water. I shouldn’t be trapped in a bottle. I’ve got things to do. Trees to grow. Thirsts to quench." Well, he was on Scrubs, and scrubbing is water related. Plus, Braff often looks like he could use a bath. Still, the concept sounds more like a method-acting exercise ("OK, you’re water.
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