Is YouTube’s new ad model a good thing?

I’m not really interested in having a discussion, serious or otherwise, about Paris Hilton’s new album, but I’d love to know what people think of YouTube’s new ad model, which does feature a video from her new album. In case you missed the news, YouTube started to tell people late yesterday that it is launching several new ad products, including what it calls “Branded Channels” the first of which is the Paris Hilton Channel. For one (and this isn’t necessarily a bad thing), it’s a great example of there being no division between content and advertising—the channel is sponsored by the Fox series Prison Break.