Your Life Should Be This Dreamy, Say 6 Beautiful New Ads for the Apple Watch

Because reality is just too messy

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Get an Apple Watch, and replace the ice cream cone your daughter just dropped without even having to free your hands.

In the first of six new beautifully designed Apple Watch ads, a mother deftly prevents a small mishap from devolving into a full blown tantrum: With a few quick wrist taps, a new treat magically replaces the old one as if the spill never happened.

Everything extraneous is cut out—the bustle of whatever else is happening around them, the clean-up of the mess, the vendor making a cone, even the act of handing the girl a new ice cream.

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