Your filthy, furry drug habit will not go away

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Pugsley of Rabbit directed this entertaining and memorable “Above the Influence” spot from McKinney for the Partnership for a Drug Free America. A stoner dude’s “problem” takes the form of a shaggy humanoid creature who’s with the kid all the time, causing mischief, though only his friends are aware of his existence. Teens are so sensitive to peer pressure, the idea of losing face with classmates may well prove effective. And yet, as I watch that beast drag its claws down the halls, causing no real damage to anyone or anything and generating plenty of attention for its host, my gut reaction, and this may be true for many 12- to 17-year-olds, is: Cooool.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in