This is your brain on marketing

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Tonight, the frontiers of marketing science advance (or regress, depending upon your feelings about being inside Hawkeye‘s brain) to the subject of neuroeconomics, the use of brain scans to assist marketers in determining the ways of persuasion.

A commercial-free show (ironically enough) dedicated to the topic—Hidden Motives: Alan Alda in Scientific American Frontiers—airs on PBS tonight at 8:30 EST. In the show, host/guinea pig Alda subjects himself to a magnetic image scan at Caltech, allowing eggheads Steve Quartz and Anette Asp to watch how his brain reacts to pictures of products.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in