Credit scores are personified in Dailey & Associates' new campaign for FreeScore.com. Here, the robust numbers that can ensure some dude gets approved for a car loan are played by muscular superhero types.The lagging score is a dumpy hockey-mask-wearing, armpit-smelling ear picker. They illustrate the fact that FreeScore provides tallies from all three major credit bureaus. In a welcome break for the category, this trio doesn't seem inclined to form a band. But less welcome is the way they mock balding guys as symbols of lousiness. Cut him some slack. He's got bad credit, and that kind of stress makes hair fall out. Plus, he probably can't afford Rogaine. That stuff's pricey these days. Or so I've heard.