Young Ruffian Gets in the Holiday Spirit in Mother's Christmas Ad for Boots | Adweek Young Ruffian Gets in the Holiday Spirit in Mother's Christmas Ad for Boots | Adweek
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Young Ruffian Gets in the Holiday Spirit in Mother's Christmas Ad for Boots He's full of surprises

Joining the slew of British Christmas commercials, Mother London made this neat ad for pharmacy chain Boots, in which a surly-looking youth runs around town leaving gifts for people who've been nice to him, or who happen to be "fit" girls. The otherwise uplifting tone of the spot is marred a bit, though, by the music—it's "Smalltown Boy" by Bronski Beat, which is about a gay kid running away from his crappy family. Not exactly channeling the holiday spirit there. Still, regardless of the context, I prefer that to actual Christmas music any day of the week.

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