Young Couples Catch a Glimpse of Their Golden Years in This Touching Retirement Ad

A reminder of what's ahead from Emirates NBD

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If you could magically come face-to-face with your husband or wife 30 years hence, would that convince you to save for retirement?

There's no denying the emotional power of "The Beautiful After," an unusual campaign by McCann's FP7/DXB for Emirates NBD. The bank, a leader in the Middle East, hopes to encourage young adults to start building that nest egg.

In the ad, a group of typical young white-collar types receive calls from their spouses, who promise something "really special" for them at a mysterious location.

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