You will know him by the trail of dead cars

This spot by David&Goliath is both intriguing and fairly restrained, especially considering its giant-gorilla-on-the-rampage theme. The client is Universal Studios Hollywood, where Peter Jackson's King Kong 360 3D attraction is set to open in July. We don't see any actual monkeyshines in the commercial, just the aftermath of overturned, smoking cars trampled in the furry fury's path of destruction. Given the ruined state of the vehicles in the Universal parking lot, folks planning to check out the King when he arrives might want to take the bus.

—Posted