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Rather than being an unmitigated disaster, Washington state’s “SayWA” tourism campaign may be a trendsetter. In another step forward for postal codes in advertising, the Missouri Division of Tourism is now inviting people to “VisitMO.” In the first TV spot, people say things like, “I’m a visitMO-at-night kind of guy” and “A guy’s gotta visitMO when a guy’s gotta visitMO.” You may gather that visiting Missouri is a lot like making an urgent trip to the bathroom.
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