Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Sure, Radiohead’s been pushing the musical envelope for more than a decade. But making a mainstream hit out of an atonal cacophony is nothing compared to their new experiment: selling a downloadable new album at a price listed as “It’s up to you.” In other words, if you think In Rainbows is worth a few pennies, or $10, or $795.26, then that’s what you pay. You can name your price (in British pounds) right now over at Radiohead.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in