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So, there I was, perusing Forbes.com last night, when in walked Steve Forbes—onto the Web page containing the story I was reading. Yeah, it was virtual Steve Forbes, interrupting my online experience, nattering on about some online show before I could silence his stunning blandness and get him to move off the page. You just know that in putting animated Steve on the site, the powers-that-be at Forbes.com became enamored with this ad’s intrusiveness, downplaying the fact that, in this case, intrusiveness equalled disruptiveness.
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