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Here’s the latest Oscars advertising news:
— Stuart Elliott has whipped up yet another Oscars preview, focusing on marketers’ relief over the end of the writers’ strike, allowing their “elaborate and expensive” marketing plans centered on the Oscars to proceed. (The New York Times)
— OscarFreak’s corporate overlord, The Nielsen Co., weighs in with an impressive 2008 Guide to the Academy Awards, offering salient data including past TV ratings, box-office numbers for the current Best Picture nominees, related music sales, blog buzz, demographics and historical costs for 30-second spots on the telecast.
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