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We told you last week that a town in Idaho was thinking of changing its name from Santa to secretsanta.com to give publicity to the Web site of the same name. Well, it has gone ahead and done it, according to this story, making the renaming of small towns as popular as using brand names for arenas and stadiums has become. The article. like the ones last week announcing the unveiling of Dish, Texas (for Dish Network, remember kids?), recaps some earlier corporate-sponsored town names, including Half.com
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