The year's most-liked retail holiday TV spots
AdFreak's parent The Nielsen Company (I asked for a tricycle and an iPhone, just in case they forgot) has gauged the "likeability" of this year's holiday retail TV commercials and come up with a top 10 list. Narratives, nostalgia and family-focused story lines are hot. Sales and price-driven messages, as well as shorter commercials, are faring poorly. Wal-Mart rules overall (doesn't it always?) with the ad above, showing employees turning register lights on and off to the tune of a Christmas song. (Wal-Mart employees are actually robots, and those lights indicate that customer credit cards have been declined. At least, that's been my Wal-Mart Christmas experience.) Placing 10th is a Victoria's Secret spot showing, according to Nielsen, "models wandering through a mansion in brass and ruffled skirts." Um, is it too late to change my list?
—Posted by David Gianatasio
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.
