Yahoo!'s Bus-Shelter Games Start City Rivalry
Yahoo! is ratcheting up the inter-neighborhood competition in San Francisco by installing interactive, 72-inch touch screens at 20 bus stops and encouraging people to play against crosstown rivals in live head-to-head social games. The four games range from visual puzzles to trivia competitions. Each neighborhood gets 100 points for a win, with the leaderboard updated in real time at BusStopDerby.com. (North Beach, Tenderloin and Mission are at the front of the pack currently, with Hunters Point, Hayes Valley and Noe Valley bringing up the rear.) The competition will last for two months, with the winning neighborhood getting a concert with OK Go. Via PSFK. Photo via.
- Group of Web Video Companies Band Together to Ensure Ads Are Viewable
- Kawasaki And 'Lone Ranger' Ride Together in Multifaceted Campaign
- CBS Picks Up Bad Teacher
- Dish Network's Search for a Digital Agency Down to Finalists
- Liberal Groups Pressure Mayer to Withdraw From FWD.us
- Arrested Development Outbuzzing House of Cards
- Forbes 100 Most Powerful Women Includes Tech, Media Titans
- The IAB and Mozilla Clash—in Person
- And the 2013 Grand Effie Goes to ...
- Samsung Presents Advertising's Most Idiotically Primitive Husband Ever
- Geico Makes the Perfect Ad for Hump Day
- Tablets Overtake Smartphones as the Big Shopping Device
- CBS Wins Prime-Time Ratings Crown
- Puma's Dance Dictionary Will Leave You at a Loss for Words
- Droga5 Gives Qantas Fliers Paperbacks That Last Just as Long as the Flight
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.