For Yahoo!, any happy person will do | Adweek
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For Yahoo!, any happy person will do

YahoooldflameYahoo! is using a chunk of the Yahoo! Mail homepage to delineate key benefits of the e-mail program. But the stock photographs seem a little off. Perhaps they typed “happy” into Getty, downloaded the whole batch of images, set it on random and went home. The guy shown here, for instance, certainly puts the old in old flame. Another page shows a woman playing ecstatically with a billowing sheet in the wind and copy about organizing one’s bowling team. Let’s hope they’re simply preoccupied by fine-tuning the much-anticipated, supposedly transendental version of Yahoo! Mail.

—Posted by Tim Nudd

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