Wounded 'Wolverine' sets premiere contest | Adweek Wounded 'Wolverine' sets premiere contest | Adweek
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Wounded 'Wolverine' sets premiere contest

Hugh Jackman said on Tuesday that X-Men Origins: Wolverine has officially given itself over to mob rule and will premiere in whatever U.S. town that we, the unwashed masses, vote for. He even plans to show up for it, castmates and klieg lights in tow, bringing all that Hollywood glam and impressive hair. In a way, it's sheer genius. After all, how do you stir up excitement for a premiere that's already been ruined by an unauthorized leak of an incomplete version of the film to file-sharing sites? Then again, maybe even this won't do it, since pretty much everybody has already seen the movie. OK, maybe that's an exaggeration. (I'm among the few who held out.) Unlike other recent comic releases (e.g., The Dark Knight and Watchmen) which saturation-bombed the airways before their premieres, the Wolvie marketing has been downright standoffish and moody. A manga comic here, a Marvel art appreciation month there, and a hilarious trailer, but mostly growly silence. Vote for your hometown at the link up top by Friday. The winner will be announced April 20.

—Posted by Rebecca Cullers

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Topics: Cullers, Film
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