Would a baby app scare guys into safe sex?
Here's a case study for a fictional Durex iPhone app that simulates the experience of having a newborn. Created for the Cannes Future Lions 2010 competition, the video shows how such an app could scare young men into using condoms. I especially like the idea of a QR code in Durex packaging that would link to an "Anti Knock-Up Application" that protects your iPhone from being impregnated by mobile-device debauchery. The challenge of the Future Lions contest was to "advertise a product from a global brand in a way that couldn't be conceived five years ago." To that end, designers Nicolai Villads, Peter Ammentorp and Raul Montenegro seem to have hit the mark. I definitely don't think anyone in 2005 could have predicted the profitable sound of two phones humping.
—Posted by David Griner
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.