'World's Strongest Coffee' Has 200% More Caffeine

Death Wish turbocharges your daily drip

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Here's a fun competitive niche: An upstate New York roaster has created what it calls "the world's strongest coffee," an eco-friendly gourmet brew with 200 percent more caffeine than the average dark roast. Death Wish Coffee bills itself as "the responsible coffee company with an irresponsible product." This Jolt cola of java, available for $19.99 per pound online, is the result of a personal quest by the brand founders "to find a coffee that is not only dark, rich, bold and flavorful but also has high caffeine content."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in