The World's Kookiest, Catchiest Anti-Asthma PSAs May Leave You Breathless | Adweek The World's Kookiest, Catchiest Anti-Asthma PSAs May Leave You Breathless | Adweek
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The World's Kookiest, Catchiest Anti-Asthma PSAs May Leave You Breathless Twisted genius of Parry Gripp

Remember the "Chimpanzee Riding on a Segway" song from way back in 2010? How about the theme song from Buffy the Vampire Slayer from the 1990s? Parry Gripp was the songwriter behind the simian parody, and the frontman of onetime geek-rock band Nerf Herder, which created the intro music for the supernatural TV show. Now, he's expanding his offbeat oeuvre into anti-asthma PSAs with a series of songs performed by a group of puppets named The Breathe Easies.

Created with agency The Barbarian Group for the Ad Council, the spots, running on radio and online in English and Spanish, feature titles like "Clean Up the Mold" and "Don't Smoke in the House." The lyrics include gems like, "Don't break my heart with your second-hand smoke"—an Auto-Tuned solo, of course. The bright pastels and tongue-in-cheek presentation—Pee-wee's Playhouse meets Sesame Street—succeed at making sad and gross subject matter less off-putting. And it's hard to blame them for playing the unapologetically cheesy jingle angle, given that the cause would be all but invisible otherwise.

And who doesn't want to spend the rest of the day humming to themselves about vacuuming the floor—especially if the alternative is singing about a cookie or a pickup truck?

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