#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
For decades, urban cyclists have been seeking the ultimate bike lock, only to find each one's vulnerabilities eventually demonstrated on YouTube. But what if the answer were in the bike itself?
Designed by three Chilean engineering students, the Yerka Project is an "unstealable" bike that functions as its own lock.
If the video below is anything to go by, it looks like they took The Club and built a bicycle into it. I don't mean that as glancing praise, either—it really is a really cool idea.
The guys behind Yerka (which is kind of a Nordic word for “strength”) have been experimenting with a few different designs, including combination lock frames, smartphone-enabled locks, and a step-through frame.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in