The World's Biggest Dandy Wants to Teach You All About PUR Water | Adweek The World's Biggest Dandy Wants to Teach You All About PUR Water | Adweek
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The World's Biggest Dandy Wants to Teach You All About PUR Water Arthur Tweedie isn't just full of hot air

Arnold has enlisted a Chris McDonald (circa Thelma and Louise) doppelganger to tout the taste of water filtered with PUR.

The new spots feature Arthur Tweedie, a self-proclaimed water critic, and his milquetoast assistant Dave. Tweedie's alternately eager and surly demeanor (the actor really goes full camp) is somewhat endearing, but the effort feels perhaps a little too wink wink nudge nudge. Still, the ads, which are the first for the brand since 2008, are quite educational.

Oh, and like any self-proclaimed spokesman, Tweedie's got himself a blog.

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