A world where teenage boys design glasses

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.


Yesterday, even two CIA agents and a waterboard couldn’t have gotten me to recall any TV spots for eyeglasses. But it’ll be hard to forget the three new gems by DeVito/Verdi. The old “Why pay more?” approach is given a fun twist in these For Eyes Optical ads. You really can’t go wrong with boobies, beefcake and blaster vision. Well, maybe you could if they were all crammed into the same ad. Via Ads of the World.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in