‘World of Warcraft’ almost its own nation

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


World of Warcraft
is now 10 million players strong, and would be the 82nd most populous country on Earth (more than Hungary, less than Serbia) if it weren’t an imaginary nerdscape full of Orcs and magic swords. Just thought I should mention that before WoW players form a parliament, launch a tourism ad campaign, and declare war on Neverwinter Nights. Which, come to think of it, isn’t even possible. According to WoW’s subscriber demographics, it’s clearly a province of China.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in