A world at play ... just not child’s play | Adweek A world at play ... just not child’s play | Adweek
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A world at play ... just not child’s play

Mohegansun Connecticut’s Mohegan Sun Hotel Casino is placing pop-up promotional board games in April 7 editions of The New York Times and The Boston Globe. It’s part of Kirshenbaum Bond + Partners’ “A world at play” campaign. Pop-up hotels, colorful graphics, plastic spinner ... kids wouldn’t enjoy this, would they? Of course, casino gambling is for adults. The folks at Mohegan Sun surely have no intention of targeting young people with this promotion. I mean, holy smokes, R.J. Reynolds’ never dreamed Joe Camel might appeal to minors!

—Posted by David Gianatasio

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