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The World of Mouth Marketing Association is hosting a conference in September titled “Word of Mouth vs. Advertising,” and has launched a blog to drum up publicity for it. Early posters to the blog have taken the group’s pugilistic ethos to heart. Zane Safrit, CEO of an online conference-calling startup, jauntily declares, “I think advertising’s a near complete waste of time except for entertainment,” and advises companies to just create good products and services that people like.
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