Wooden stick thing does wonders for honey | Adweek Wooden stick thing does wonders for honey | Adweek
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Wooden stick thing does wonders for honey

Honey You know, honey is pretty gross if you think about it. There’s a lot of insect regurgitation involved, and it’s not even a nice insect like a butterfly. So what image can successfully market the regurge of a potentially deadly bug? Steve over at The Sneeze has noticed that most folks seem to go with the “beehive-shaped wooden Honey-Stick Thing.” It’s the common denominator on packaging for breakfast products from Honey Bunches of Oats to Golden Grahams. “You have done well for yourself, little wooden honey thing,” Steve notes. “I suspect you have a kick-ass publicist, since NOBODY ACTUALLY USES YOU.” For the record, these utensils seem to be known as both “honey dippers” and “honey drippers.” And they suck to clean.

—Posted by David Griner

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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

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