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When last we hit the beach in France, we saw lots of naughty tan lines in suggestive condom ads. At the other end of the spectrum is this campaign for String Beauty tanning lotion from JWT, which is all about covering up—and objectifying—attractive female forms. That's positively un-French! Or as they say on the Cote d'Azur: Qui est positive non-Français! And as long as I'm Googling, may I add: Ceux qui sont désagréables stores! So, "stores" is French for "blinds."
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