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Carnival Cruise Lines has launched a new campaign titled "Land vs. Sea" via ad agency Arnold. Since many Americans are curbing their expenses by visiting places within driving distance, Carnival wanted to show what a bad idea a low-cost, land-based vacation can be. Expertly edited and well-timed, the first three spots tell a story about a poor couple who tried to go camping. Watch them in order—first "Food," then "Tent," then "Bear," posted below (which should be called "Bear and Mountain Lion")—to truly enjoy their unfortunate story.
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