Wonderbra App Gives You X-Ray Vision to See Beneath Model's Clothing | Adweek Wonderbra App Gives You X-Ray Vision to See Beneath Model's Clothing | Adweek
Advertisement

Wonderbra App Gives You X-Ray Vision to See Beneath Model's Clothing Peek at Adriana Cernanova's lingerie

Wonderbra has come out with a new "Decoder" app, perhaps inspired by the X-ray specs advertised in old comic books—or more probably by something very similar that outdoor-clothing retailer Moosejaw did about a year ago. Using the app, you point your smartphone at Wonderbra ads—print, outdoor and video—and it lets you see beneath spokesmodel Adriana Cernanova's clothing to her underwear. Spoiler alert: Since she's a professional sexy underwear model, you're going to see sexy underwear. The app also allows you to expand the ads for product details and such, but I don't see those getting much use. I feel like I should be happy about this, but modern technology takes all the fun out of being a pervert. After the jump, check out the campaign's YouTube video—which, after you switch it to HD, can interact with the app. Via PSFK.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS