Women love great, confusing NuvaRing ads | Adweek Women love great, confusing NuvaRing ads | Adweek
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Women love great, confusing NuvaRing ads

It's sad when you have to run a commercial talking about how great your previous commercial was, only to clarify the earlier ad because obviously no one could figure out what you were selling. In NuvaRing's latest, a hired group of friends does exactly that: They discuss how much they love NuvaRing commercials, and then explain what exactly a "NuvaRing" is. Well, they sort of explain it. "Don't you have to … put it in ..." the ditzy one asks, clearly too skittish to say "vagina" or even "vajayjay." "For me, it's easy!" says another woman, which I assume means, "Yes." Then they flip back to the previous commercial, which explains the risks. I don't want it to seem like I'm against sticking things in vaginas, but isn't the whole topic awkward enough without the actors acting like it's too awkward to even say the word? Can't we just skip that part, along with the rest of the stuff they're not telling us (e.g., that it can slip out when having sex, pulling out a tampon or straining during a bowel movement)? Just please bring back the first ad with the synchronized swimmers and the horrible jingle, and we'll never speak of this again.

—Posted by Rebecca Cullers

See also:
Yaz is sorry but I'm still not sure what about
Here’s the real Yaz. Accept no substitutes

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