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Here's your totally loony fashion-related ad of the day—a spot from Norway's Bjørg Jewellery (and directors Matias & Mathias) in which a woman gets burned at the stake. It's called "Heresy." The disclaimer seems to be missing from the ad, so here it is: Do not try this at home! She is a professional! The jeweler says its new 2012 collection "is a venture through dreamlike landscapes. The inspiration is drawn from mythology and tales, playing with escapist and Romantic fantasies.
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