W+K Writer David Neevel's Latest Harebrained Project: Writing Emails With a Guitar

First, Wieden + Kennedy physicist and copywriter David Neevel broke the laws of God and man by using weird science to separate Oreo cookies from their creamy filling. Now, he's changed his tune, literally, by designing a convoluted contraption that turns a guitar—in his case, a bitchin' Flying V—into a computer keyboard. As he strums and plucks, the notes are translated into signals that the PC reads as keystrokes, and words appear on screen. Some commenters take Dave to task for going about things the hard way.