W+K designs charity poster for tsunami aid
The flag of Japan gets a charitable makeover from Wieden + Kennedy designer Max Erdenberger in this poster to raise funds for disaster relief. Some commenters have noted that W+K's effort resembles the Swiss flag. Fair enough, but it also suggests the reverse color scheme of the Switzerland-based International Red Cross, so there's perhaps some added poignance and sense of purpose there. An even more poignant image can be found on Signalnoise, where the familiar red circle is altered in a way that's emotionally charged (conveying the fury of storms and earthquakes) and subtly powerful (the orb is cracked, but not destroyed). Sadly, the Signalnoise poster is sold out with no word on reprints. If you find similar initiatives by artists and ad agency creatives, let us know in the comments. And feel free to pass the info along to Gilbert Gottfried and 50 Cent, who should quit tweeting a while, open their checkbooks and rejoin the human race.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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