W+K 12 reminds creatives to ‘Fail harder’

Fail_1 Here’s some more W+K 12 video goodness. Over the summer, the students bought more than 100,000 clear pushpins and spent several hundred hours creating a wall mural at the Portland, Ore., agency that spelled out the words “Fail harder.” The importance of failure during the creative process is something of a theme at the agency.

—Posted by Tim Nudd

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AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

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