W+K 12 reminds creatives to ‘Fail harder’ | Adweek W+K 12 reminds creatives to ‘Fail harder’ | Adweek
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W+K 12 reminds creatives to ‘Fail harder’

Fail_1 Here’s some more W+K 12 video goodness. Over the summer, the students bought more than 100,000 clear pushpins and spent several hundred hours creating a wall mural at the Portland, Ore., agency that spelled out the words “Fail harder.” The importance of failure during the creative process is something of a theme at the agency.

—Posted by Tim Nudd

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