'Wired' cyberstalking its British subscribers

As magazines strive to avoid imminent death by reinventing themselves, they've been enlivening the physical experience with everything from flavor strips in Rolling Stone to little panels of digital ink embedded in Esquire. Interestingly, Wired, a magazine known for its cutting-edge-ness, has now embraced variable print, an older option for engaging an audience, in a new way. Most variable-printing jobs yank some piece of data and slap it into a form letter, with the idea that addressing you as you, instead of "sir," can make all the difference.