Wipe that silly look off your face, shopper

There’s something about this ad for Shoprite Rewards MasterCard that irks me. That’s right, irks. It’s an odd word, but apt. That’s right, apt. It’s the slag-off, sourpuss look on that shopper’s face at the beginning. She’s so smugly dismissive of her checkout server, almost derisive, until the rewards points start to tally. Then she’s all uber-psyched and overjoyed, like a good little consumer drone. But even when her cart’s loaded down with stuff, she still can’t be bothered to wave goodbye.