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Burger King is now offering flame-grilled ribs. The almost $9 item seems an anachronism considering the fast-food chains' dollar-menu and five-dollar-combo wars (not to mention the failure of McDonald's McRib sandwich). So, how to sell them? In a rare spot that doesn't include the King or the price point, Crispin Porter + Bogusky gives us a pig with wings, who offers the ribs to a skeptical dude and squeals about the fact that they're "reeeeeaaaal."
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