William & Kate Boogie Down the Aisle for T-Mobile
Prince William and Kate Middleton's wedding is just a few weeks away now, but T-Mobile has stolen a bit of the royals' thunder with this amusing video from Saatchi & Saatchi showing the bride and groom boogying their way down the aisle—much like Jill and Kevin Heinz did in their hilarious 2009 wedding video, which went super-viral. (The T-Mobile clip, posted on Friday, was already over the 3 million mark as of Sunday evening, but it has a ways to go to catch Jill and Kevin's 64 million views.) The telecom, which has been fond of viral-marketing stunts in recent years, got a some great look-alikes to play the royals—and in a real coup, they seemed to have snagged the actual Camilla Parker-Bowles. Impressive.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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