Will self-hating smokers help others to quit?

To explain its latest salvo for the Washington State Department of Health, WongDoody asks: "Amid mounting home foreclosures, worsening unemployment and an ugly healthcare crisis, how do you convince the working poor to give up what is often their only stress-relief tool — cigarettes? Simple. You can't. They need to convince themselves." Though well intentioned, these 60-second documentary-style "Dear Me" spots, with low-income smokers reading letters to themselves, have a few things going against them.