Will the real Martha please stand up?

It felt like somewhat of a duty to tune into Martha Stewart’s version of The Apprentice last night. After all, Martha’s pre- and post- prison positioning is one of the most interesting branding studies anywhere. Thus, we were somewhat surprised to find that the show—even though, granted, it’s a spinoff of the Donald’s Apprentice—was so much like its sibling. We’d expected something with a few more differences than what we got—which pretty much amounted to Eurythmics’ “Sweet Dreams” as the theme song and the closing touch in which Martha pulls out a piece of paper and writes a condolence letter to the person who just got canned.