Will Nike and Apple be crushed under the weight of their own coolness? | Adweek Will Nike and Apple be crushed under the weight of their own coolness? | Adweek
Advertisement

Will Nike and Apple be crushed under the weight of their own coolness?

Nikenano_1 You knew it was only a matter of time. Not content to be the two companies with the coolest ad campaigns, Apple and Nike are continuing their devious plans to control all things hip and cool. It seems they have teamed up to provide special technology “linking” one’s athletic shoes with one’s iPod. Specially equipped footwear (anyone else remember when we called them sneakers, or am I showing my age?) will send information on a runner’s time, distance, calories and pace to an iPod’s screen and through its headphones. According to a release, Lance Armstrong thinks it’s a good thing. (Can a yellow iPod or a commercial showing a silhouetted Lance be far behind?) Given the amount of people at my health club who wear the signature white earbuds, this is almost a no-brainer. But what I really want is an iPod that will work out for me.

—Posted by Aaron Baar

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Apple
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS