Will Dance for Readers: Paper Books Have Life in Them Yet Lowe Roche creative celebrates local bookstore

With everyone now reading on Kindles and Nooks and iPads and whatever else, non-virtual books have lots of time to perfect their dance moves. That's according to this video, made by Sean Ohlenkamp, associate creative director at Lowe Roche in Toronto, and his wife. "After organizing our bookshelf almost a year ago, my wife and I decided to take it to the next level," Ohlenkamp writes. "We spent many sleepless nights moving, stacking, and animating books at Type bookstore in Toronto. … Everything you see here can be purchased at Type Books." You may remember Ohlenkamp from another personal project—the nerdiest yet coolest anniversary gift ever, which he made for his wife on his Mac.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Books, Canada, Lowe Roche

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS