Will Dance for Readers: Paper Books Have Life in Them Yet | Adweek Will Dance for Readers: Paper Books Have Life in Them Yet | Adweek
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Will Dance for Readers: Paper Books Have Life in Them Yet Lowe Roche creative celebrates local bookstore

With everyone now reading on Kindles and Nooks and iPads and whatever else, non-virtual books have lots of time to perfect their dance moves. That's according to this video, made by Sean Ohlenkamp, associate creative director at Lowe Roche in Toronto, and his wife. "After organizing our bookshelf almost a year ago, my wife and I decided to take it to the next level," Ohlenkamp writes. "We spent many sleepless nights moving, stacking, and animating books at Type bookstore in Toronto. … Everything you see here can be purchased at Type Books." You may remember Ohlenkamp from another personal project—the nerdiest yet coolest anniversary gift ever, which he made for his wife on his Mac.

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Topics: Books, Canada, Lowe Roche
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