Wieden upset by half-baked Singapore spot

One thing I learned pretty quickly about the ad world is that people get very prickly about other people’s ads that bear any resemblance to their own. Usually, the grumbling over these … tribute ads is done sotto voce. But sometimes not. Neil Christie, managing director of Wieden + Kennedy London, is calling out a Singapore agency for ripping off a Wieden spot for Lurpak spread (top). The breadmaking sequence in an ad for Qatar Airlines (bottom), by Batey Ads of Singapore, was too much for Christie to handle.